https://myamccann.com/work daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1568144208944-PVWVIMZN9L9UMD5GLQHI/01_02_US_Email_SUMMER_652x315.gif Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1568175221511-L399F0OY6A17PYF2VT3V/Screen+Shot+2019-09-10+at+9.12.50+PM.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1568175477916-O08I1L8J6DR426FNPSVB/daniel-korpai-1412700-unsplash-1-1000x675.jpg Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1568175964533-5OU1ABQDWNMTIDNR7ZO3/FREE_TRIAL_EMAIL_MeditatingCharacter_V2.gif Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1568176121785-1DDIU557FFF44DYTGDVH/FREE_TRIAL-EMAIL-ILLO-01.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1568232740316-USJUXDPQ4LN3GP92C1UI/g7D0flbL.jpg Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1583191581626-ARN3AD8MRYBW2SGOTOS0/Screen+Shot+2020-03-02+at+3.26.10+PM.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1578524487354-0DPYQT9UPSLMDD89WPLR/Screen+Shot+2020-01-08+at+2.35.51+PM.png Work Stay Tuned Launching April 2020 I created the: Home page Landing pages Acquisition & Conversion ads Marketing, transactional, & brand moment emails https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1674081485444-UC5OOXHQB3A5YTSW019D/doordash-logo-transparent-1.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1674081623604-RMDXJCASHCH4D4FRX8H9/Fabletics_Men_Logo.jpg Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1674089579446-VUF222W9QGTMOR7RPX9H/Headspace_Share.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/2c3a0b03-d0ef-4b05-9785-2ee1f60b39e9/Facebook_Logo_Primary.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/f2e65ffa-b344-40c5-a0bd-addd7539ab8d/81YDs2B5DrL._SL1500_.jpg Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582667715899-FT5RUE807PJ1A05NEVS7/screencapture-modernanimal-founding-member-22-2020-02-14-13_02_27.jpg Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582668281567-OUAPNE75G34JQLOJU22P/2screencapture-modernanimal-founding-member-22-2020-02-14-13_02_27.jpg Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582666124767-4T9R47GBG8MH8U592I9Q/FAVE+Cat+Sink+3.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582665610215-GFS1FI29C26QHW6S0KL6/FAVE+Dog+Hug+Ad+3.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582665734391-TTKLTOKRP3ABE96IFHWY/FAVE+Dog+Door+Ad+7.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582666680612-T8KE5M2OK858M6M329GF/Dog+Door+Ad+1.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582667271839-UR0Q1JGDQ2YQGR60AC3N/Screen+Shot+2020-02-25+at+1.47.23+PM.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1582665467220-J5FTZ6B2O1HKMSQIJYIB/FAVE+Dog+Hug+Ad+4.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/64b24ae7-df4d-4d58-b703-ad87d46b685f/headspace-logos-idk97KFObY.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1583189898548-V2QDIWFF7K2F9SHQZ8ZM/Screen+Shot+2020-03-02+at+2.49.08+PM.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1583189967339-NI8P9A9L6MT6F85IP760/Screen+Shot+2020-03-02+at+2.52.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1583190134701-5J1I6QSFMOX3RCW08NDX/Screen+Shot+2020-03-02+at+2.53.04+PM.png Work - My Strategy: I made the choice to use a more conversational tone, rather than a technical tone — it’s a gentle reminder to the user that behind the monitor, Headspace is a human brand. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1583190176119-GV6HKDFBJKEOSGOPSS5F/Screen+Shot+2020-03-02+at+2.53.22+PM.png Work https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1583190232867-8QOR7XIZ7TVLK8Y9EI9S/Screen+Shot+2020-03-02+at+2.53.40+PM.png Work - My Strategy: Every successful UX flow must have a point or an end. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/627c4bda-e91d-4a9e-aabf-b4c48eb090c2/DD8.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/8beb8d5c-1ff3-4721-8344-fcd2bd5e90da/DD12.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/b0814941-3a11-42ff-bb13-6ba24ac742b2/DD1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/28c1b86d-bb67-47af-9783-8d0a92c89c13/metahorizon.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/77e8135c-f79f-4f82-8b29-1630d5277310/Screenshot+2026-02-05+at+3.51.33%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://myamccann.com/about daily 1.0 2026-03-26 https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/68baa98b-01af-4cb3-b6db-d2507f953daa/headshot-22.JPEG About - Clarity is my craft. https://myamccann.com/alternative-inbox daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/54f29e66-6259-4422-8c39-045072408116/f_logo_RGB-Blue_58.png Alternative Inbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/0c43ff26-9b6c-4541-93f4-11ef9465aa1e/Screen+Shot+2023-01-18+at+4.20.26+PM.png Alternative Inbox We tested different variants of “Other Requests” and different placements of this entry point before we landed on this content and design. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/5a7d3022-d288-40da-8ec0-eda57c1f56bf/Screen+Shot+2023-01-18+at+4.24.57+PM.png Alternative Inbox I wrote the descriptive content for this surface. This content underwent extensive review with privacy stakeholders, localization experts, and rounds of UX research with women in India. https://myamccann.com/bulk-unfriending daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/00fc92ec-202c-41fe-a93c-26dc42ad0877/f_logo_RGB-Blue_58.png Bulk Unfriending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/1df22e16-2a2e-4a5f-82c8-ec6289b94978/Screenshot+2023-06-06+at+1.47.38+PM.png Bulk Unfriending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/508bd5ae-effa-47bb-a342-4e50371e7a49/Screen+Shot+2023-01-18+at+7.24.59+PM.jpg Bulk Unfriending https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/ab8f184f-0830-446f-ad91-d1e91c80f077/Screen+Shot+2023-01-18+at+7.51.57+PM.png Bulk Unfriending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/6a82f3bc-d04f-4143-a953-97aa59607e56/Screen+Shot+2023-01-18+at+7.58.39+PM.png Bulk Unfriending https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/4103bc90-1d92-4988-9363-7c30c3d39a54/Screen+Shot+2023-01-18+at+7.58.48+PM.png Bulk Unfriending https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/f39e72b8-1d77-415a-87bb-4f14f71d8b81/Screen+Shot+2023-01-18+at+7.58.56+PM.png Bulk Unfriending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/cb3809a8-72fc-49cd-b7e7-d03dbe8b2eb4/Screen+Shot+2023-01-18+at+10.25.25+PM.jpg Bulk Unfriending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://myamccann.com/cfx daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/dd278f3b-3d4d-4940-98b1-bf8698f40979/f_logo_RGB-Blue_58.png CFX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/aa07cec9-f9cc-4eae-a8ab-94ecefb00ce8/Screenshot+2023-06-06+at+10.48.23+AM.png CFX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/ea87c2d5-e4c6-4393-81fe-6786a41bead9/Screenshot+2023-06-06+at+10.51.05+AM.png CFX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/32d4f30c-ad12-403a-9aff-87748698559c/Screen+Shot+2023-01-19+at+1.40.02+PM.png CFX - Make it stand out This bottom sheet appears for users who are new to the Close Friends experience. The content had to satisfy three needs: marketing, informational, instructional — and satisfy a series of cross-functional reviews. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/a12d8794-59e8-444d-b016-fcb7dd48316c/Screen+Shot+2023-01-19+at+1.23.11+PM.png CFX This is an empty state bottom sheet that appears if a user taps the “Close Friends” share button. If the user doesn’t have anyone on their Close Friends list, they will be prompted to create a list. Note: Our standards are to capitalize “Close Friends” only when it refers to the name of the product. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/f0d0d4f6-4453-49f8-9e90-f738abd64029/Screenshot+2023-06-06+at+11.01.59+AM.png CFX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/24ee3fba-ab28-44e5-93cc-329880f192a2/Screenshot+2023-06-06+at+11.02.15+AM.png CFX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://myamccann.com/ac-upsell daily 0.75 2023-06-06 https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/dd278f3b-3d4d-4940-98b1-bf8698f40979/f_logo_RGB-Blue_58.png AC Upsell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d40cb87ca99980001effd03/d53032f6-1257-4dd9-9aa4-ccf9ffe9cc6f/Screenshot+2023-06-06+at+2.39.06+PM.png AC Upsell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://myamccann.com/horizon-acquisition daily 0.75 2026-03-26 https://myamccann.com/horizon-perks daily 0.75 2026-03-26