Check out these marketing emails I wrote for Headspace Student Plan.
My designer partner and I were the lead creatives on this ongoing campaign.
The launch came just in time for the new school year. We promoted it through on-campus events, email, and paid social ads.
I especially enjoyed writing copy for the Headspace Family Plan campaign because it was relatable, compassionate, and human-focused.
I wanted to explore “family” beyond the humdrum, traditional nuclear family norm. A family can encompass anyone you care about: your roommates, your partner, and even your coworkers.
The North Star of this campaign is Chosen Family. The launch was strategically planned around end of the year holidays.