Facebook Growth: Friending Experiences

As the principal content designer on Facebook’s Friending Experiences team, I worked on products central to growth, engagement, and user safety. I partnered closely with product, engineering, and research to design and test global experiences across the Facebook app.

Below are examples of work I led from concept to launch.

Close friends experience

This publicly tested feature allows users to share stories and posts with a select list of close friends. I led content and localization + influenced global product strategy, UX flows, research and designs.

bulk unfriending

Research shows that some users think their friend lists are bloated or outdated. We built a tool to make it easier for users to unfriend multiple people at once.

alternative inbox

Alternative Inbox is a shipped project I worked on with the Integrity and Privacy teams on Facebook. It’s a filtering system for perceived unwanted friend requests.