Facebook Growth: Friending Experiences

I was the principle content designer on the Friending Experiences team. This team is critical for Facebook growth, engagement and user safety. I partnered with product designers, product managers, engineers and UX researchers to build and test global experiences all across the Facebook app.

Below are examples of public tests or shipped products I led.

Close friends experience

This publicly tested feature allows users to share stories and posts with a select list of close friends. I led content and localization + influenced global product strategy, UX flows, research and designs.

alternative inbox

Alternative Inbox is a shipped project I worked on with the Integrity and Privacy teams on Facebook. It’s a filtering system for perceived unwanted friend requests.

bulk unfriending

Research shows that some users think their friend lists are bloated or outdated. We built a tool to make it easier for users to unfriend multiple people at once.