I was the lead copywriter for this campaign. I wrote all of the marketing materials and I partnered with the product manager to design the UX for the checkout flows, landing pages, and in-app content.
“Discover the life-changing benefits of meditation”
“Collect more zzz's with this dream sleep app”
“Lessen your stress. Save your pennies."
“Cultivate kindness in the home with Headspace”
Summer Promo 2019 expressed the essence of a happy summer: bold headlines and bright summer icons, balanced nicely by science-backed value props.
Whether the potential user wanted to stress less, feel happier, or find better ways to fall asleep, I positioned Headspace to become the go-to-guide for a healthy & happy summer.
The team viewed the marketing campaign as a success because we reached our goals with new-user acquisition and conversion of free users into paying subscribers.