Meta Horizon+: Meta Quest VR / Oculus

I was the principal content designer on Meta Horizon+, a subscription program for Meta Quest VR (aka “Oculus”) in the Horizon Store. I designed the foundation of this subscription, which was critical to the growth of Meta Horizon+, skyrocketing it from 250k to 1.5million subscribers (500% increase) during the time I was there.

Case Study 1: Meta Horizon+ Acquisition and Onboarding

I led content design for the Meta Horizon+ acquisition funnel, redesigning the end-to-end experience from entry to confirmation. Through A/B testing, messaging strategy, and FTC-compliant UX, I improved conversion while helping users make clearer, more confident decisions.

Case Study 2: Exclusive Perks for Meta Horizon+ Subscribers

Meta Horizon+ perks were created to give subscribers continued value over time. I led the naming of the program, designed the core flows, and shaped how the feature shows up across product and marketing. The result is a system that drives engagement, repeat behavior, and clearer value for subscribers.