Meta Horizon+: Meta Quest VR / Oculus
I was the principal content designer on Meta Horizon+, a subscription program for Meta Quest VR (aka “Oculus”) in the Horizon Store. I designed much of the foundation that was critical to the growth of Meta Horizon+, skyrocketing it from 250k to 1.5million subscribers in just two years.
Meta Horizon+ Acquisition and onboarding
I led content design for the Meta Horizon+ acquisition funnel, redesigning the end-to-end experience from entry to confirmation. Through A/B testing, messaging strategy, and FTC-compliant UX, I improved conversion while helping users make clearer, more confident decisions.
Exclusive perks for subscriber
Meta Horizon+ Perks reimagines the subscription as something that keeps delivering value over time. I led the naming, designed the core flows, and shaped how the feature shows up across product and marketing. The result is a system that drives engagement, repeat behavior, and clearer value for subscribers.